Jun 14, 2023
Welcome to another riveting episode of Catapulting Commissions, where we delve into an often-overlooked facet of the sales world - the power and prowess of women in sales. Our guest for this episode, Estefania Campo, founder of BeYou Selling, boldly ventures into this vital discussion. Studies suggest that women close more deals than their male counterparts. Estefania brings this data to life with her ten years of experience and dedicated focus on empowering women in sales. She sheds light on the unique strengths that women bring to the table, the transformative approach they often adopt, and how these can be harnessed to achieve phenomenal results. Get ready for an empowering journey that reveals how the often-untapped potential of women is shaking up the traditionally male-dominated field of sales. It's time to uncover why women outperform men in closing sales and how you can leverage these insights for your sales success!
Top 5 Key Takeaways from the Episode:
1. The Power of a Professional Selling Degree:
Estefania's journey, which started with a unique professional selling degree, showcases the advantages of specialized education in sales. She explores each part of the course, from understanding different buyer psychologies to learning effective sales management techniques. The detailed insights she provides from her education will give listeners a new perspective on how formal education can empower sales professionals, as it opens up advanced strategies and techniques that can be game changers in the industry.
2. Redefining the SPIN Method:
In this segment, Estefania discusses the nuances of the SPIN method, a popular sales technique that can be incredibly effective if implemented correctly. By sharing her experience and wisdom, Estefania sheds light on using situational and problem-solving questions to make the most impact. She also emphasizes the importance of being prepared and not overusing situational questions to ensure a more engaging and productive conversation with potential clients.
3. Achieving Career Longevity in Sales:
Longevity in the sales industry is a challenge that many professionals face. Estefania shares her strategies for maintaining a fulfilling and successful career in sales over the long term. Her advice around keeping a positive mindset, finding a purpose in work, and having a solid reason for being in the field not only offers a way to maintain resilience in sales but also adds a new dimension to the discourse around career satisfaction and personal motivation.
4. The Influence of Gender in Sales:
Estefania brings to the forefront the distinct approach women often take in sales, emphasizing their propensity for a consultative approach. Backed by research, she reveals how this approach can lead to higher sales closure rates. Her insights provide a fresh perspective on gender roles in sales, highlighting how women can leverage their unique strengths in the industry and encouraging a more diverse and inclusive sales environment.
5. Empowering Women in Sales:
Through her work with BeYou Selling, Estefania not only provides support to women in sales, but she also tailors strategies to each individual's strengths and weaknesses and helps align their roles with their personal goals. She shares empowering anecdotes and techniques to help women harness their natural abilities in persuasion and negotiation. Her stories demonstrate how personalized strategies can play a crucial role in sales success and offer an inspiring blueprint for other women in sales.
About Estefania Campo:
Estefania has a decade-long career in sales, beginning with her professional selling degree from Florida State University. Despite her initial interest in finance, a personality test steered her toward sales, and she has never looked back. After selling custom suits for men in Miami, she transitioned into the medical sales industry and now uses her expertise to empower women in sales through her company, BeYou Selling.
Remember, you can connect with Estefania on Instagram @estefacampo and LinkedIn at Estefania Campo to continue the conversation and gain more insights and tips. This episode is a treasure trove of practical advice, in-depth discussions, and empowering stories about women in sales. Don't miss it!
Links:
Instagram: https://www.instagram.com/estefacampo/
LinkedIn: https://www.linkedin.com/in/estefania-campo-8214b342/