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Catapulting Commissions Sales Talk with Anthony Garcia


Nov 2, 2022

No matter what business you are in, success depends on strong leadership. And if you're looking to improve your business leadership skills, this episode is for you. Victor of Iron Coaching is here with us to discuss the key factors that contribute to a leader's success. 

(Spoiler: Leadership is more than just having an idea and telling people what to do...)

Tune in as we also talk about:

  • How to become a great leader
  • The secret to leading a football and a business team
  • How to analyze yourself and become self-aware
  • What motivates your team?
  • Hiring an outstanding resume vs training the right fit
  • Conflict management
  • How to develop trust within your relationships
  • Resources on leadership success

About Victor Santa Cruz

Victor helps his clients master the people skills that cultivate winning. He is fanatical about developing the champion within the individual as they strive to lead a group of diverse individuals to success. His philosophy is that the business of college football is no different from a dynamic nonprofit or growing corporation. It’s all about the fundamentals, win/loss record, recruiting, data fluency, critical decision-making, and executing initiatives that align with strategic goals. He understands the tremendous pressure organizational leaders face and maybe even more since his big moments came exclusively on Saturday nights with fans watching.

Victor holds a BA from the University of Hawaii and a Master’s in Organizational Leadership from Azusa Pacific University. He has authored and been the subject of articles on Emotional Intelligence in Athletics and is a sought-after and dynamic speaker.

Victor Santa Cruz Website

Victor Santa Cruz LinkedIn