Dec 23, 2020
This is a reposting of Episode 24 & 25 featuring Elyse Archer as apart of Catapulting Commissions' Best of 2020 series. It features a new introduction from Anthony where he talks about the episode and the exciting things to come in 2021.
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Today’s guest on the show is Elyse Archer. Elyse is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured in major media including Forbes and Inc. She is a keynote speaker and host of the podcast Instant Impact with Elyse Archer, where she shares best practices from top business leaders who have created extraordinary personal brands and world-class networks. Elyse is an expert in Visibility, Personal Brand Strategy, and How to Master Video for Business. She helps people understand how to become known as a visible leader in their industry in order to multiply their inbound opportunities, impact, and income
When Elyse left her position as a Partner in an 8-figure international sales coaching organization, she felt a little lost. What she learned throughout the journey to where she is today was centered around understanding that just because it has been said before, doesn’t mean you shouldn’t say it. There are people out there with your name written on their hearts. They want to hear what you have to say, but more importantly, they want to hear it from you.
When you’re building a personal brand, there is often a fear of “why me?” This hangup can prevent serious growth. Elyse discusses how building a brand is foundationally finding your unique perspective on a problem. She recalls learning that to rise above the noise, you find your uniqueness and exploit it in the service of others. It’s not how are you better, but how are you different. She suggests finding a few close friends and asking them some of the things that make you stand out. Think about what sort of adversity you’ve overcome! Sometimes we are too close to see it.
Elyse talks a bit about the “what comes after” when you build a brand and how we can monetize it. In the end, you are your story and you are your experiences. When we think about monetizing that, we have to remember that people follow people, not brands. When you’re a sales leader, know that the branding of your team members can help you and your organizations. Elyse talks about PAIDS--Products, Ads and affiliates, Information, Deals, and Services. These are the three ways you can increase your inbound cash flow without trading time for money.
Then, Elyse touches on a concept called Sheehan’s Wall. This concept breaks down what it is that influential brands do differently to rise to the top. In any industry, there are two groups of people: the well-known and the unknown. On the unknown side, they often WANT to go to the other side but aren’t sure how to get there. What happens is they approach the challenge from all different angles and speak on 20 different topics and take lots of dispersed opportunities. This is what is called brand dilution. The people who break through are hyper-focused and can get very clear on their messaging and the problem they solve and how they solve it.
Elyse continues the conversation by discussing video as it relates to sales professionals. Why should a sales executive, a sales expert, a sales entrepreneur want to create video content? By 2021, 82% of all sales will be made through video content. People are looking online for information and they are watching videos to get the answer they need.
Elyse shares some of the biggest mistakes she sees people making with video content. A primary one is watching the video before you post it. This opens the door for nit-picking and re-recording. 17 takes later, you realize it’s not worth and you do nothing. Another mistake is trying to script out word-for-word a video. Elyse suggests bullet-points so you can sound more natural and still stay on track.Additionally, many people are concerned with the tech it takes to make video content. The truth is, the only tech you need is in your phone.
Elyse touches on who she serves and how she can help cater her coaching to your needs. Tune in to listen to the incredible value Elyse brings to this series!
What You’ll Learn
On today’s show, Elyse shares with us what she learned when she left her position as a Partner in an 8-figure international sales coaching organization to become a personal branding coach, how to get through the “why me?” challenge, and talks about a concept called Sheehan’s Wall--something that could be the reason why you haven’t risen to the top. Finally, she tackles video and the value it brings to your brand.
LINKS
Elyse Archer on LinkedIn
@elysearcher on Instagram